The project initially served as a divergence from my corporate debut as a graphic designer.

In an effort to revive a connection to the past and foster new adventures, I embarked on a creative journey utilising a collection of old family photos and recent snapshots from my outings with friends in the great outdoors. Inspired by the spirit of exploration and camaraderie found in these images, I aimed to breathe life into a new skateboarding brand.

Drawing inspiration from the authenticity and rawness inherent in these personal photographs, my vision for the skateboarding brand is rooted in genuine experiences, a sense of community, and a deep appreciation for the natural world.

The endeavour aimed to propel me as an artist, fostering the refinement of my craft. What began as a whimsical whim soon morphed into a burgeoning commitment, prompting intensifying dedication. Gradually, it transformed into an endeavour that I eagerly anticipated each day, infusing joy into my pursuits. I aspired to delve further into the realm of graphic design, infusing amusement into the lives of my loved ones.